WordPress 101

I teach you. Coaching and coaxing I guide you through a process that empowers you to learn and build your site with WordPress.

Tag: marketing

Are You an Ethical Social Networker?

Today as I logged into my Facebook account, I was disturbed to see that a “friend” had sent me a direct message on my wall promoting his opportunity, one that I am familiar with. I voiced my objections privately and removed this person as a friend. He did not see my point of view, and felt he had done nothing…

Your Social Media Checklist for 2011

If you haven’t already, now is a critical time to get your social media (SM) checklist going, reviewed and implemented to make your 2011 a successful networking year. So many things change in such a short amount of time, so it’s hard to keep up with everything. However, if you want your business to be successful, there are certain areas…

Social Media Marketing in the World of Orthodontics

It seems like the rules and trends for marketing in orthodontics changed overnight. In 2009, orthodontists were first exposed to the “new” marketing paradigm of social media engagement by way of Facebook and Twitter, the orthodontic journals abuzz with “how to’s,” “who’s who,” and “what’s what” articles showing up monthly. Orthodontists charged headlong into the world of social media with…

Using the Keyword Research to Buy the Domain Name

Once you’ve completed your research with Google Adword Keyword Tool and identified a number of potentially viable keywords, you are ready to buy a domain name. A versatile and favourite tool used to find a well-chosen domain name is found at DomainsBot.com. Entering the keyword(s) as separate words, this handy service includes a tool on the next screen containing the…

3 Email Mistakes That Will Cost You

If you use email as part of your marketing strategy, deliverability is probably among your top concerns. After all, emails need to arrive in the inbox before they can effectively generate leads. Unfortunately, there are a few gaffes that can cost you when you send your next email marketing message. Here of the top three mistakes. 1. Sending to an…