WordPress 101

I teach you. Coaching and coaxing I guide you through a process that empowers you to learn and build your site with WordPress.

Tag: best practices

Leveraging Existing Web Content for Optimizing Your Website

New content is important to a website, however, constantly striving to create new content can become burdensome, and more importantly, distract us from capitalizing upon the content we have that is working well. What do we mean? With the content you already have published online, our strategy is to maintain awareness of our inventory. Following some basic steps, we’re then…

A Blog with RSS Feed is Your Best Social Media Asset

Meeting with a past client over lunch recently, our conversation spent some time discussing what was happening with his new business launch and the website development he had his nephew do on his behalf. Learning that there was no blog at all included in the website delivery, I reacted strongly with disappointment and disbelief. As a past client, in the…

Email Marketing: Tips for Improving Your Stats

Tips For Improving Your Stats Improving your response rate, lead conversion, and sales via email marketing is very important, otherwise there would be no effort or emphasis upon this valuable email marketing activity. To help improve email marketing performance, here are some useful tips you can employ. Would you believe? Go ahead and be plain, looking a little boring. For…

Email Marketing Tools & Comparison Review

Email marketing remains the most effective form of communicating with your audience and converting leads to sales, and those sales into loyal customers. Many business people are aware of this and are willing to tackle the chore of email marketing, and can easily find themselves bogged down with the task of managing their email list and ensuring the follow-up happens.…

3 Email Mistakes That Will Cost You

If you use email as part of your marketing strategy, deliverability is probably among your top concerns. After all, emails need to arrive in the inbox before they can effectively generate leads. Unfortunately, there are a few gaffes that can cost you when you send your next email marketing message. Here of the top three mistakes. 1. Sending to an…

Best Practics: Getting Traffic to Your Website

Getting traffic to your website is and should be a top concern for anyone with, or planning to create, a website. No matter what community online I spend time interacting with, the common question of how to get more traffic to your website is raised. It makes perfect sense. The whole purpose of the website is to inform customers, and…