WordPress 101

I teach you. Coaching and coaxing I guide you through a process that empowers you to learn and build your site with WordPress.

Your Social Media Checklist for 2011

If you haven’t already, now is a critical time to get your social media (SM) checklist going, reviewed and implemented to make your 2011 a successful networking year. So many things change in such a short amount of time, so it’s hard to keep up with everything. However, if you want your business to be successful, there are certain areas…

Social Media Marketing in the World of Orthodontics

It seems like the rules and trends for marketing in orthodontics changed overnight. In 2009, orthodontists were first exposed to the “new” marketing paradigm of social media engagement by way of Facebook and Twitter, the orthodontic journals abuzz with “how to’s,” “who’s who,” and “what’s what” articles showing up monthly. Orthodontists charged headlong into the world of social media with…

Killing Keyword Search with Google Tools

It’s not often I get to write about Internet Marketing related software tools from a perspective of support. Quite often, I’d be found ripping some programs apart, demanding more for the consumer. In this instance, I see extremely high value with the use of tools like this one I’m suggesting as a useful add-on tool. Many competitors of yours use…

Leveraging Existing Web Content for Optimizing Your Website

New content is important to a website, however, constantly striving to create new content can become burdensome, and more importantly, distract us from capitalizing upon the content we have that is working well. What do we mean? With the content you already have published online, our strategy is to maintain awareness of our inventory. Following some basic steps, we’re then…

A Blog with RSS Feed is Your Best Social Media Asset

Meeting with a past client over lunch recently, our conversation spent some time discussing what was happening with his new business launch and the website development he had his nephew do on his behalf. Learning that there was no blog at all included in the website delivery, I reacted strongly with disappointment and disbelief. As a past client, in the…

Email Marketing with Aweber Service

Getting visitors to your website is a must; we are all aware of this fact. However, do you know how often the same people come back to visit again? how long they stay and visit? whether they found what they were looking for on your site? who they are? how you can contact them again to build the relationship? A…

5 Ways to Generate Leads Online

Ideas for capturing new leads and converting prospects into customers As an expert in your field, you’ve got a ton of really important information in your head. But you’ve got to get it out of your head and into some useful format for lead generation. Information is the heart and soul of marketing, so you’ve got to have some idea…

Engage Your Website Visitor Audience

What I’m about to say usually comes as a big surprise to many folks. Your Website is Not About You, your website is about connecting to a site visitor, and ensuring they come back and you have an opportunity to build a relationship with them. When you create your website, and add to the website, your thoughts want to be…

Understanding Google Keyword Tool Research

Research Your Market Online Google Adwords is an important service for many in business looking to generate leads online. It requires a level of expertise to research and create the best advertising results, and to ensure you are drawing the right BUYERS to your website. It is NOT my recommendation for anyone getting started online to buy traffic this way…

Using the Keyword Research to Buy the Domain Name

Once you’ve completed your research with Google Adword Keyword Tool and identified a number of potentially viable keywords, you are ready to buy a domain name. A versatile and favourite tool used to find a well-chosen domain name is found at DomainsBot.com. Entering the keyword(s) as separate words, this handy service includes a tool on the next screen containing the…