There are a number of facets to Search Engine Optimization. The first one is knowing a little more about your keywords than you may yet be aware. Google’s Keyword Search Tool is invaluable in seeing what is being searched every month, both globally and locally. Pay attention to both, as more often you’ll benefit from the Local Traffic more than you will from Global Traffic.
As you use the tool, you’ll also receive a nice list returned from the Google Keyword Tool that shows you a variety of alternatives based upon the keyword terms you put into the Search Report to see what are those search volumes.
Often, we think of what we do when we’re choosing keywords. This isn’t the smartest approach, though it is a good beginning. It is more important to understand what the person searching is looking for, rather than what you offer. More often than not, the search terms are different, just as your perspective is different than that of the buyer.
Go ahead and give the Google Keyword Tool a try.