WordPress 101

I teach you. Coaching and coaxing I guide you through a process that empowers you to learn and build your site with WordPress.

Category: Content

Leveraging Existing Web Content for Optimizing Your Website

New content is important to a website, however, constantly striving to create new content can become burdensome, and more importantly, distract us from capitalizing upon the content we have that is working well. What do we mean? With the content you already have published online, our strategy is to maintain awareness of our inventory. Following some basic steps, we’re then…

A Blog with RSS Feed is Your Best Social Media Asset

Meeting with a past client over lunch recently, our conversation spent some time discussing what was happening with his new business launch and the website development he had his nephew do on his behalf. Learning that there was no blog at all included in the website delivery, I reacted strongly with disappointment and disbelief. As a past client, in the…

A Website’s Business Purpose vs. Client Purpose

Purpose: This is the single most important consideration to being laser-focused on your research to get the results you desire. When thinking about Purpose, most often we think about our own sense of purpose, dreams, and desires related to the business we are creating. Too caught up on this singular point-of-view, however, can and usually does interfere with reaching your…

Best Practics: Getting Traffic to Your Website

Getting traffic to your website is and should be a top concern for anyone with, or planning to create, a website. No matter what community online I spend time interacting with, the common question of how to get more traffic to your website is raised. It makes perfect sense. The whole purpose of the website is to inform customers, and…

Your Website is a Broadcast Channel

Many conversations these days pertain to what the website is for, where the web is going, whether the same strategies from five years ago hold true today. Before the buzzword social media and web 2.0, everyone knew the importance of a list and having regular email communication to their clients and audience. In larger organizations, the web and email may…