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Category: Industry Marketing

Social Media Marketing in the World of Orthodontics

It seems like the rules and trends for marketing in orthodontics changed overnight. In 2009, orthodontists were first exposed to the “new” marketing paradigm of social media engagement by way of Facebook and Twitter, the orthodontic journals abuzz with “how to’s,” “who’s who,” and “what’s what” articles showing up monthly. Orthodontists charged headlong into the world of social media with…