WordPress 101

I teach you. Coaching and coaxing I guide you through a process that empowers you to learn and build your site with WordPress.

Category: Overview

Social Media, Intimacy, and Creating Community

Social Media, by nature, is not an intimate space. Considering the level of exposure that can occur online, however, it is realized that it can be a very vulnerable space, particularly if left untended. Our ability to be open and honest, in a way that communicates and connects with people on a more intimate level, the more we can manage…

How does your website make you money?

This idea of building a website and seeing orders pour in seems to be a predominant perspective in a lot of businesses. I encounter, at times, a comment that negates the value of a company’s website by saying we have no internet sales. And yet, I wonder how many people phoned because they saw the company website? Just like the…

Managing Your Online Profile

It is quickly becoming conventional wisdom for professionals to realize the importance of establishing and maintaining a robust and communicative online profile. As has become the case with searching for knowledge of all manner and type, most individuals go first to the Internet – and of those, approximately 85%, go to Google to get the information they need. It’s no…

Are You an Ethical Social Networker?

Today as I logged into my Facebook account, I was disturbed to see that a “friend” had sent me a direct message on my wall promoting his opportunity, one that I am familiar with. I voiced my objections privately and removed this person as a friend. He did not see my point of view, and felt he had done nothing…

Your Social Media Checklist for 2011

If you haven’t already, now is a critical time to get your social media (SM) checklist going, reviewed and implemented to make your 2011 a successful networking year. So many things change in such a short amount of time, so it’s hard to keep up with everything. However, if you want your business to be successful, there are certain areas…

Social Media Marketing in the World of Orthodontics

It seems like the rules and trends for marketing in orthodontics changed overnight. In 2009, orthodontists were first exposed to the “new” marketing paradigm of social media engagement by way of Facebook and Twitter, the orthodontic journals abuzz with “how to’s,” “who’s who,” and “what’s what” articles showing up monthly. Orthodontists charged headlong into the world of social media with…