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Facebook: Juggling an Intimate Audience in a Large Crowd

Choosing friends out of a crowd. One of the most difficult things about building a large network on facebook, is actually keeping up with close personal friends; particularly when it comes to sharing. Whenever you look at a friend’s profile, you have the ‘friend’ button at the upper-right of their page. When clicked, a drop-down [...]

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Facebook: Quieting the Noise of Your Home Feed for Large Friend Networks

Seeing your friend list grow to large numbers can be fun, exciting, and rewarding. It can also get very noisy! Viewing your HomeFeed, status updates, videos, photos, and links zip by at alarming rates of change, and you rarely get a full view of what is really going on in your own community. Here’s the [...]

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Dropbox – A useful File Sharing tool for Online Collaboration Work

Dropbox is the easiest way to store, sync, and, share files online. There’s no complicated interface to learn. Dropbox works seamlessly with your operating system and automatically makes sure your files are up-to-date. Available for Windows, Mac, and Linux. Recently, needing to transfer rather large files, I found this fantastic service. The free level gives [...]

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The Google Advantage: Incorporating Google Services into Social Media Marketing

The Google Advantage is a guide to incorporating Google’s various services into your social media marketing mix. Google’s services include: Gmail Analytics Google Reader Google Buzz Google Profile Google Documents YouTube Adwords Places & Maps plus others This guide introduces the important services first, and follows up with a brief introduction to their lesser important services for social [...]

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A Typical Day Social Media Promotions

With coffee in hand I sit at my computer ready to tackle my incoming email and catch up on my social media spaces. Two tabs are open in my browser when it starts; one is Facebook, the other is my Gmail inbox. Skimming my inbox, I quickly eliminate a host of emails that belong in [...]

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Managing Your Online Profile

It is quickly becoming conventional wisdom for professionals to realize the importance of establishing and maintaining a robust and communicative online profile. As has become the case with searching for knowledge of all manner and type, most individuals go first to the Internet – and of those, approximately 85%, go to Google to get the [...]

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Are You an Ethical Social Networker?

Today as I logged into my Facebook account, I was disturbed to see that a “friend” had sent me a direct message on my wall promoting his opportunity, one that I am familiar with. I voiced my objections privately and removed this person as a friend. He did not see my point of view, and [...]

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3 Reasons Why Money Making Websites Are Only One Simple Page

Typically, marketers believe that money making websites have to be large extravagant, complex, custom built websites with all the widgets and bells and whistles. However, that is not usually the case. If you were to ask any successful full time internet marketer, they would tell you that their first money making website was simple and [...]

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Your Social Media Checklist for 2011

If you haven’t already, now is a critical time to get your social media (SM) checklist going, reviewed and implemented to make your 2011 a successful networking year. So many things change in such a short amount of time, so it’s hard to keep up with everything. However, if you want your business to be [...]

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Social Media Marketing in the World of Orthodontics

It seems like the rules and trends for marketing in orthodontics changed overnight. In 2009, orthodontists were first exposed to the “new” marketing paradigm of social media engagement by way of Facebook and Twitter, the orthodontic journals abuzz with “how to’s,” “who’s who,” and “what’s what” articles showing up monthly. Orthodontists charged headlong into the [...]

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Killing Keyword Search with Google Tools

It’s not often I get to write about Internet Marketing related software tools from a perspective of support. Quite often, I’d be found ripping some programs apart, demanding more for the consumer. In this instance, I see extremely high value with the use of tools like this one I’m suggesting as a useful add-on tool. [...]

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Leveraging Existing Web Content for Optimizing Your Website

New content is important to a website, however, constantly striving to create new content can become burdensome, and more importantly, distract us from capitalizing upon the content we have that is working well. What do we mean? With the content you already have published online, our strategy is to maintain awareness of our inventory. Following [...]

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